01 / GROWTH STRATEGY
Choose where to play and what not to pursue.
Market assessment, growth priorities, portfolio choices and practical routes to the next phase of development.
Growth for B2B information, media and membership businesses.
Syzygies helps owners, CEOs and leadership teams turn valuable expertise, data, audiences and professional communities into stronger propositions, recurring revenue and sustainable growth.
Start a conversation
London-based · Working internationally
Where we help
When valuable assets are not yet producing their full potential.
Our work begins when a business has genuine expertise, content, data, audiences or professional relationships, but needs greater clarity about where growth will come from and how to deliver it.
01
Growth has slowed, become unpredictable or depends too heavily on a small number of products or people.
02
A new market, product or intelligence proposition needs to be evaluated before significant investment.
03
Membership, subscription or event value needs to extend beyond a single transaction or moment in the year.
04
A leadership team needs evidence, constructive challenge and a shared route from strategic choice to action.
What we do
A focused set of growth problems.
Engagements are shaped around the decision a leadership team needs to make, not a predetermined consulting methodology.
02 / PRODUCTS & PROPOSITIONS
Turn expertise and access into stronger products.
Membership, subscriptions, research, data, intelligence, events and executive communities designed around decisions customers need to make.
03 / COMMERCIAL PERFORMANCE
Make the proposition easier to buy and grow.
Pricing, packaging, positioning, go-to-market priorities, sales effectiveness and customer-value articulation.
04 / LEADERSHIP ALIGNMENT
Convert competing views into explicit choices.
Research, structured challenge, workshops and decision support that help leadership teams move forward together.
What clients say
Strategy that changes the conversation.
Clients value the combination of rigorous diagnosis, productive challenge and practical commercial execution.
“We engaged Anthony to lead the revamp of our corporate value proposition. We had not fully integrated several lines of business following some acquisitions and needed Anthony’s commitment to proven methodology, sound analysis and strong communication skills to create some compelling options and get aligned across the business.”
“I recently had the opportunity to work with Anthony to help realign our sales team structure and set strategy in support of our business plan and the experience has been transformational for our team.”
How we work
Rigorous enough for the decision. Practical enough for Monday morning.
Diagnose
Build a fact base around performance, customers, markets and organisational constraints. Separate symptoms from root causes.
Choose
Identify the most attractive options, surface the trade-offs and help the leadership team make explicit decisions.
Deliver
Translate those decisions into propositions, commercial priorities, operating plans and measurable next actions.
About Syzygies
Alignment creates the conditions for change.
Syzygies takes its name from a syzygy: an alignment of distinct forces that changes what becomes possible. That idea sits at the heart of the business. We help specialist B2B organisations align insight, ambition and execution so they can make better growth decisions and act on them.
Before founding Syzygies, Anthony spent 13 years at CEB (now Gartner), culminating in his role as Managing Director of its global Marketing and Communications Practice. He led product strategy, research, advisory services, events, operations and commercial support for a subscription business serving more than 500 organisations.
Recent work has spanned healthcare, construction, defence, payments and professional services, including growth strategy, predictive-intelligence propositions, membership and recurring-revenue models, market prioritisation, pricing and commercial effectiveness.
Connect with Anthony on LinkedInA useful first conversation
Considering a growth opportunity, or trying to understand why performance has stalled?
anthony@syzygiesltd.comNo preparation or formal brief required.